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Land Rover 4x4 in Schools

In 2017 we were selected by Land Rover to represent Mexico at the World Finals held at Abu Dhabi. We ended up 9th overall, being the first Mexican team to be part of this competition.

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The objective of this challenge is to promote STEM among the participant teams by creating a 4x4 prototype car, which must comply with international regulations stablished by the organization in charge. This prototype must pass through specific obstacles showing off its abilities and innovation. The team must also create a team identity, get sponsors and develop a marketing plan.

The Challenge

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